Don’t you just love looking at homes? Especially luxury homes with their to-die-for interiors, their architect-designed floor plans and their manicured landscaping? Of course there’s more here than just eye candy. There’s also plenty to learn from luxury marketers that you can use to market any listing.
But first the eye candy.
Try these 5 marketing tips from the “million-dollar-plus club” to get better real estate photos and better results.
Tip #1 Luxury homes are always professionally photographed. It’s not just the subject that makes a photo better. You can get the lighting, the composition, the artistry that luxury marketers get by using a professional photographer for all your listings.
Tip #2 Luxury homes are immaculate when photographed. What’s the biggest difference between luxury and ordinary? Luxury takes a “not a hair out of place” approach. Copy that with rigorous cleaning and decluttering.
Tip #3 Luxury homes are staged. Okay, maybe you don’t have the budget to stage every room, but you could stage one key room. Or, you could do some “staging lite” – e.g., new towels in the bathroom or a bowl of fresh fruit in the kitchen. (Pinterest has tons of tips and tricks for staging on a budget.)
Tip #4 Luxury marketing experts use specialty photography. You can instantly give your photos the luxury treatment by using HDR, instead of standard, photography. Luxury marketers also love Twilights and Aerials, because they add drama and tell a more detailed story.
Tip #5 Luxury marketing experts always highlight unique features. Maybe your listings don’t all have wine cellars, but if there is something really special, make sure your photographer shoots it.
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